Crypto Exchange Setup Playbook

This playbook complements the main exchange software page by unpacking how we turn declining impressions into measurable gains across TR/EN/DE.

1. Discovery & intent mapping

• Gather the queries impacted in Search Console and cluster them into buyer intent categories.
• Map SERP features (FAQ, People Also Ask, featured snippets) and decide which snippet types to chase.
• Align these signals with user stories and compliance needs.

2. Architecture & infrastructure

• Design the matching engine, wallet services, pub/sub feeds, and liquidity layers with microservices and API-first patterns.
• Harden performance via WebSocket, GraphQL, asynchronous jobs, and CDN-backed assets.
• Use PageSpeed Insights, Lighthouse, and Core Web Vitals as gating criteria before deploys.

3. SEO & content execution

• Publish canonical TR/EN/DE articles with JSON-LD FAQ/HowTo, Article, and Breadcrumb schema.
• Internal linking ties the service page to related content such as “Secure Platform Architecture” and “Liquidity & API Management”.
• Monthly SEO sprint includes CTR/position tracking, backlink reviews, and redirect finalization.

4. Security & compliance ops

• Implement adaptive 2FA, HSM-backed key management, and SIEM monitoring.
• Automate KYC/AML workflows, risk scoring, and regulatory reporting (SPK/MASAK/EU).
• Run penetration tests, vulnerability scans, and maintain disaster recovery playbooks.

5. Readiness & monitoring

• Submit updated sitemaps, request indexing in Search Console, and monitor fetch as Google for the refreshed URL set.
• Track GA4 funnels, conversions, and shipping velocity to inform continuous improvements.
• Plan multilingual releases so each language variant receives the same level of QA and SEO validation.

Pairing this playbook with the main service page strengthens your content ecosystem, improving both user trust and search visibility.